Privacy Policy
Effective November 4, 2026
The short version
- We collect your email (and optional ZIP and what you drive) if you sign up, and your name, email and tip if you use a form. That's about it.
- We use it to send the emails you asked for and to run the site. We don't sell it. We do advertise Mornin' Mass on Facebook and Instagram, and with your OK we use Meta's pixel to see which ads bring readers in.
- The ZIP you type on the dashboard stays in your own browser. To estimate drive times, the site sends a free routing service the map point for the middle of your ZIP, never your address.
- Mornin' Question votes, Garage Radio thumbs and notes, video plays and return visits are counted anonymously.
- Garage Radio stations and Garage Podcast shows play from their own services. Their ads, cookies and privacy rules apply once you tap play.
- Unsubscribe anytime, or email us to see or delete what we have.
The rest of this page is the long version, and the long version is the one that counts.
1.What we collect
When you sign up for email: your email address, that you want the weekly edition (one email on Friday mornings), your ZIP code and what you drive if you choose to give them, and where you came to us from (for example a Facebook ad, an Instagram post or a link someone shared), so we know which of our promotions work. If you came through a friend's personal Mornin' Mass link, we note that too so we can credit them; we never tell them who you are.
When you use a form (a car show, a "What's missing?" tip, or a correction): your first name, last name if you give it, email address, and whatever you write in the form.
When you type a ZIP code on the dashboard: we use it to show local weather, shows and nearby places. It's saved in your own browser, not on our servers (see section 4). To estimate drive times to nearby shops, the site sends the map point for the middle of that ZIP to a routing service (see section 3).
When you vote on the Mornin' Question or play a video: we count it anonymously. We store the date and the answer you picked, or the date, the video and its channel, and nothing that identifies you. Your browser remembers that you voted or watched so you aren't counted twice.
When you rate Garage Radio: if you tap thumbs up or down, we store the vote, the date, the page and which station was on, and nothing that identifies you. If you add a note, we store what you write with it. The note is optional and anonymous, so please leave out your name, email and anything personal; if something personal slips in, we'll delete it when we see it. We use votes and notes only to improve the radio. Your browser remembers today's vote so it isn't counted twice.
When you come back to the site: your browser keeps a random ID number and the date of your first visit. Once a day, when you open the dashboard or the News Wire, the site records that ID, the date, your first-visit date and which of the two pages you opened. That's how we count how many readers come back. The ID is made up by your browser; it isn't your name, email, location or IP address, and we don't connect it to your sign-up or anything else that identifies you.
We don't ask for payment details, Social Security numbers, driver's license numbers or anything like that, and we don't want them.
2.How we use it
- To send the emails you asked for, and only those.
- To review what you send in and, if it checks out, put it on the site.
- To answer you if you write to us.
- To keep the site working and secure.
We don't sell or rent your information, and we don't sell ad space on the site. The radio stations on Garage Radio run their own ads inside their own players (section 3). We do advertise Mornin' Mass itself; section 4 explains how we measure that.
4.Your browser's storage and cookies
The site saves a few things in your own browser so it works the way you left it: your ZIP code and town, where you came to us from (kept 30 days), your cookie choice, your personal referral code if you signed up, whether you've answered today's Mornin' Question, which videos you've played today, your Garage Radio vote for the day, a short note of what you saw last visit (for "since you were last here"), a random ID number and your first-visit date (for counting return visits anonymously, see section 1), saved copies of headlines and shop lists so pages load faster, and a temporary sign-in token that lets you use the forms and see the show calendar. That stays on your device. Clearing your browser's site data removes it.
We use one advertising tool, the Meta pixel, and only after you click OK on the cookie notice. Change your mind anytime with the ‘Cookie choice’ link at the bottom of every page, or by blocking third-party cookies in your browser. Wix, our host, may set cookies it needs to run and protect the site.
5.How long we keep it
Return-visit records are deleted automatically after 90 days. We keep sign-up information until you unsubscribe or ask us to delete it. We keep tips and suggestions, and Garage Radio votes and notes, as long as they're useful for running the site. If you ask, we'll delete your contact information. We may keep a note that you unsubscribed so we don't email you again.
6.Your choices
- Unsubscribe from any email using the link at the bottom of it, or by emailing us.
- Ask to see, correct or delete the information we have about you by emailing us. We'll answer within 30 days. We may need to confirm it's really you.
- Skip the ZIP code. The dashboard works without one. It just shows Plymouth by default.
7.Kids
The site isn't made for children under 13, and we don't knowingly collect information from them. If you think a child under 13 has sent us information, email us and we'll delete it.
8.Security
We rely on Wix's security for the information stored there, keep access to our accounts limited, and don't collect sensitive personal information in the first place. No system is perfectly secure, though. If we ever learn of a breach that affects your information, we'll tell you as the law requires.
9.Changes and contact
If we change this policy, we'll update the date at the top. If a change is significant, we'll say so on the site or in an email. Questions or requests go to admin@morninmass.com, or by mail to Plymouth St, LLC, 82 Wendell Ave., Ste. 100, Pittsfield, MA 01201.
